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Posts by Sarah Li-Cain

Operating a Business

The Secret Sauce to Networking for Leaders and Business Owners

Spending all your time sending LinkedIn messages isn’t the answer. What is? Leveraging your expertise both within and outside of your profession.
Managing Your Finances

What’s the Difference Between Bookkeeping and Accounting?

Did you know there's a difference between bookkeeping and accounting? Understand the distinction to analyze your small business finances more effectively.
Managing Your Finances

The Best Small Business Accounting Software in 2022

Using accounting or bookkeeping software helps you be more efficient in your small business. Here’s a list of the best ones to consider.
Managing Your Finances

How to Secure a Small Business Loan in Ohio

Operating your business in the Buckeye State? Several business loan opportunities are available through public and private organizations in Ohio. Read on to learn more about them.
Managing Your Finances

Revenue Planning 101

If you find revenue planning difficult or confusing, we’re here to help. Learn what it is and how to do it without software for the long-term success of your small business.
Managing Your Finances

How to Secure a Small Business Loan in Florida

Operating your business in the Sunshine State? Several business loan opportunities are available through public and private organizations in Florida -- learn more about them.
Managing Your Finances

How to Secure a Small Business Loan in Texas

Operating your business in the Lone Star State? Several business loan opportunities are available through public and private organizations in Texas. Read on to learn more about them.
Managing Your Finances

How to Adjust Your Small Business Budget for Inflation

Inflation can affect your small business, but there are ways to prepare to stay afloat, starting with your business budget.
Managing Your Finances

Cash Flow Statements: What Your Business Needs to Know

Cash flow statements are essential for understanding your business's financial health. Keep reading to learn how to make one for yourself!
Operating a Business

Top Supply Chain Strategies for Small Businesses

Supply chain management doesn’t have to be confusing. Learn how to build out your business’s supply chain in seven simple steps.
Operating a Business

How to Find a Business Attorney

Preventing legal issues that can cost a lot of time and money will ensure your small business thrives for the long term. Here’s how to determine whether you need a business attorney, and if you do, how to find one.
Operating a Business

How to Position Your Business for Growth Post-Pandemic

Business owners will need to adapt to the “new normal”—but how can they ensure continued growth post-pandemic? Read on to find out!
Operating a Business

How to Put Customers at the Center of Small Business

Putting your customers at the center of their experience with your brand is key. Read on to learn how to keep your customers coming back!
Operating a Business

How to Manage Your Healthcare Business More Effectively

Set up your healthcare business for success with these eight best practices.
Operating a Business

How to Pick the Right Health Insurance for your Small Business

Picking the right health coverage for your small business doesn’t need to be complicated. Here are some considerations for choosing your next health insurance plan.
Operating a Business

A Quick Guide to Help Grow Your Business

We realize there’s a lot of tasks you can do to grow, so we’ve outlined a quick guide below to help you.
Managing Employees

How to Run Payroll for Your Small Business: A Step-by-Step Guide

Having an efficient, comprehensive payroll system is essential to keeping employees happy and staying compliant. Learn how to implement payroll for your small business.
Managing Employees

How to Find and Hire A Freelancer

If you're not sure how much work needs to be done or you can't afford to hire a full-time employee, you can hire a freelancer to help!
Managing Employees

How to Create a Healthy Business Culture in 2022

A healthy business culture is essential, no matter the size of your company. Here’s how to create one, according to industry experts.
Managing Employees

9 Ways Entrepreneurs Can Lead Small Teams to Business Success

Having a solid team will increase your chances of business success. Learn nine ways you can do so.
Marketing

Target Market Segmentation

Target market segmentation helps you market better to potential customers. Let's take a look at what this means and how you can grow your small business.
Marketing

Sales Strategies for Small Businesses

When it comes to creating a solid foundation for your small business, having the right sales strategies is key.
Marketing

7 Social Media Marketing Tips for Small Businesses

Whether you're looking to build brand awareness, develop relationships, or sell your product, social media marketing can help your business. In this article, we'll walk you through how to get started and share our top 7 tips for social media marketing for small businesses.
Novo is a fintech, not a bank. Banking services provided by Middlesex Federal Savings, F.A. Member FDIC.