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IAMI, February 7, 2024 — Novo, the powerfully simple financial solutions platform for small businesses, and TikTok, the world's leading destination for short-form mobile videos, today announced a small business marketing partnership that provides Novo customers with comprehensive resources and incentives for developing a digital strategy on the social media platform.

“The entire Novo team is focused on helping our over 200,000 small business customers have a successful 2024, and a crucial part of this help involves connecting them with the best possible opportunities to market their products and services,” said Brad Paterson, EVP of Marketing and Partnerships at Novo.TikTok has emerged as an extremely valuable channel for small businesses to reach new audiences and build stronger relationships with their existing customer base. With our new TikTok partnership, we’re making it even easier and more affordable for our small business customers to market themselves on the platform.”

Across the US, over 150 million people turn to TikTok to be entertained and inspired by content they find from their favorite creators — including the latest trends, fashion and beauty tips, recipes, and more. For Novo small business customers who want to start advertising on TikTok, they will have access to:

  • Advertising credits: TikTok will offer Novo customers $1,000 in advertising credits for every $1,000 spent, up to $5,000. The credits are distributed 30 days after the initial spend.
  • TikTok Startup Accelerator Program: Designed to shorten the learning curve on developing a digital strategy on TikTok, the Startup Accelerator Program provides small businesses with one-on-one support. TikTok’s dedicated team will provide small businesses with 1:1 guidance on choosing the overall goals, timeline, and budget of the program, as well as campaign strategy and setup.

TikTok is the latest in a series of partners Novo has signed to help small businesses save money and increase sales. To view additional “Novo Perks” partners, including Stripe, Gusto, Keeper, and more, visit

About Novo

Novo Platform, Inc. (“Novo”) is the powerfully simple financial solutions platform for small businesses. To learn more, visit


Novo is a fintech, and not a bank. Novo acts as a service provider to Middlesex Federal Savings, F.A., and the deposit and banking products obtained through the Novo platform are provided by Middlesex Federal Savings, F.A.

Middlesex Federal Savings, F.A. is a federal savings bank and an FDIC-insured depository institution (FDIC Certificate 28368). Deposits made at Middlesex Federal Savings, F.A. through the Novo platform receive FDIC insurance protection on a pass-through basis up to the applicable legal limit. When determining the amount of your deposits covered by FDIC insurance, please note all deposits you make through the Novo platform will be aggregated with all deposit accounts of the same ownership and/or vesting held at Middlesex Federal Savings, F.A. and Middlesex Federal Savings, F.A. brands. Additional information regarding FDIC insurance coverage is available at

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February 7, 2024
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