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hat is Twitter?

Twitter is a social networking site that launched in 2006.  It's currently one of the most popular social media platforms today, with 217 million daily active users worldwide and 500 million tweets sent daily, according to Omnicore and Hubspot, respectively. Jack Dorsey and Evan Williams co-founded the platform with the idea to create a program where people could publish brief status updates with a character limit of 140 characters to keep up with friends. Twitter has continued to grow its userbase tremendously over the last few years, making it the optimal outlet to add to your digital marketing arsenal. 

Why should you market on Twitter?

Twitter is a fantastic marketing tool for increasing brand awareness and driving engagement and conversions — and your business's revenue.  According to Sprout Social, 50 percent of consumers use Twitter, and 30 percent of consumers explicitly want to see brands using Twitter more frequently.

While some consider Twitter a platform where only celebrities, influencers, or huge corporations have any meaningful presence, it can be the perfect place for small business owners to make the most of their marketing strategy and engage with new followers and potential customers.

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5 Twitter Marketing Tips

Find Your Twitter Voice

Establishing your brand voice is an essential component of your Twitter marketing strategy. Making sure your writing style aligns with your brand and its values will set you apart from the masses and help you better stand out with your target audience. Establish a brand voice that is original and unique. This strategy will help you better convey your message, resonate with your audience on a personal level, and amplify your business's core values. 

Don't overlook simple yet effective tactics like using hashtags and retweeting. Increase brand awareness by creating a hashtag specific to your business. This can help increase the memorability of your brand, and it also encourages other Twitter users to engage with your Twitter content. 

Keep your brand's voice and identity cohesive across your overall Twitter profile, from your profile picture to your Twitter bio, header image, and Twitter handle (username). Keep all of these profile elements visually and conceptually cohesive with your brand identity.

Use a Content Calendar

Social media calendars serve as a structured guide to ensure that you and your team stay on track with your marketing efforts. You can execute your Twitter content calendar through shared documents or spreadsheets to draft posts, discuss concepts and goals, and schedule posts. This approach enables you to plan when and which type of content to post. You'll also effectively manage campaigns and track deadlines. 

This method can also help you keep track of trending topics and evolving hashtags. With a content calendar, you can better plan and schedule when and how you are posting, and ensure a variety of diverse and engaging content. 

Schedule Tweets in Advance

Scheduling your tweets in advance will help to hold you accountable for posting consistently, while also keeping you organized. Scheduled tweets also help ensure that you post during prime engagement times, even if you can't be online to post manually. There are a variety of great social media scheduling tools you can download like Sprout or Hootsuite. Twitter also allows you to schedule Tweets from the ads campaign dashboard even if you are not a Twitter advertiser. 

Engage with your Audience 

Engaging with your audience includes responding to comments, retweeting relevant content, engaging in trends, using hashtags and gifs, and even joining Twitter chats. Twitter chats are forums dedicated to a specific topic that create a space for users to make connections with other like-minded individuals and brands. An active participant in a Twitter chat that is relevant to your brand will help you reach more of your target audience while also engaging with other Twitter users in the platform's community. You can even consider starting your own Twitter chat, which can gain traction through promotion. 

Create Balance within your Content 

Aiming for a variety of ideas and formats amongst your posts is the best way to keep your audience engaged while also making use of Twitter's different posting elements. Experimenting with different types of content on Twitter can help you identify exactly what resonates best with your audience and budget. Retweet relevant posts, create polls, share images, links, or videos, and engage with others on the platform through @replies. If you choose to post paid content on Twitter, publish a mix of paid and organic posts — not all of your posts should consist of Twitter ads. 

Frequently Asked Questions

How much does Twitter marketing cost? 

There are three ad types on Twitter for marketing purposes: promoted Tweets, promoted accounts, and promoted trends. 

1. Promoted Tweets 

Promoted tweets are posts you've already publishedt that you use as sponsored content to appear in the timelines of those who don't follow your business. Promoted tweets cost $0.50 to $2 per action, such as a retweet, follow, or like. 

2. Promoted accounts 

Promoted accounts are paid ads that promote your Twitter handle. They cost between $2 and $4 per follow.

3. Promoted trends 

Promoted trends appear at the top of the trends list based on your interests, who you follow, and your location. These ads cost $200,000 per day, making them popular for larger companies with bigger budgets. 

How do you use Twitter analytics? 

Twitter analytics assists you in evaluating your posts' performance, your Tweet activity, your followers, and how they all move over time. You can click any tweet to view a detailed summary of the number of retweets, replies, likes, follows, or clicks it has received. You can also see comprehensive insights into who your audience is. To access your metrics, simply click the ellipses icon in the top right of your tweet and then select View Tweet Analytics.

How often should you post on Twitter?

Every social media platform differs in its optimal posting times and frequency, which is why it's important to know when and how often to post to make the most of your social media marketing strategy. A Social Baker's study recommends posting on Twitter three to five times a day. 

When is the best time to post on Twitter?

According to a study by Sprout Social, the best times to post on Twitter are (in Eastern Standard Time) Wednesday from 9 a.m. to 3 p.m. or Tuesday and Thursday from 9 a.m. to 11 a.m. While Tuesdays and Wednesdays are the best days to post, Saturday has the least engagement.

How do you get verified on Twitter? 

To get verified on Twitter and receive the coveted blue checkmark, your account must represent or be associated with a recognized brand or individual. You must also have an active account and confirm your email, provide a government-issued ID, and offer a link to an official website that refers to you and your Twitter account. According to Twitter, depending on your business's category, you may be required to provide news articles that refer to you, Google trends that showcase search history linked to the category you are applying to, a Wikipedia article about you, or your follower or mention count. 

To get started with the verification process on Twitter, go to Settings and Privacy > Your Account > Account Information. You'll be prompted to enter your password, then under Verification click Request Verification

This page is for informational purposes only and is not intended to be relied upon as legal, financial, or accounting advice. Please consult your own professional if you have any questions.

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