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IAMI, March 2, 2022 — Novo, the powerfully simple small business banking platform sponsored by Middlesex Federal Savings, F.A., today announced that the company has won Campaign of the Year in Tearsheet’s Acquire Awards.
Tearsheet’s Acquire Awards are the financial industry’s top awards program focused on marketing, customer acquisition, branding, and growth. Intended to identify and celebrate the best customer-facing work in financial services, Tearsheet named the winners of this year’s Acquire Awards during the organization’s Acquire Conference.
Novo won Campaign of the Year for acquiring tens of thousands of Azlo customers after the company announced it would shut down. Novo embarked on a campaign that combined video production, paid advertising, social media, and a direct engagement with Azlo to win over its customers. As a result of Novo’s marketing efforts, the company brought on more than 25,000 Azlo users. Novo’s customer acquisition efforts were instrumental in helping Novo raise its $41 million Series A in June 2021, and $90 million Series B in January 2022.
“We knew that Azlo shutting down presented a unique growth opportunity, and also recognized that acquiring these customers would be extremely competitive,” said Will Harlow, head of growth at Novo. “Novo knew that it truly offered the best alternative for Azlo customers, and set out to implement a creative, focused marketing campaign to convince Alzo customers to choose Novo.”
To read more about the Tearsheet Acquire Award winners, visit https://tearsheet.co/announcement/the-acquire-awards-winners-2022/.
Novo Platform, Inc. (“Novo”) is the powerfully simple banking platform for small businesses. To learn more, visit www.novo.co.
Novo is a fintech and not a bank. Novo acts as a service provider to Middlesex Federal Savings, F.A., and the deposit and banking products obtained through the Novo platform are provided by Middlesex Federal Savings, F.A.
Middlesex Federal Savings, F.A. is a federal savings bank and an FDIC-insured depository institution (FDIC Certificate 28368). Deposits made at Middlesex Federal Savings, F.A. through the Novo platform receive FDIC insurance protection on a pass-through basis up to the applicable legal limit. When determining the amount of your deposits covered by FDIC insurance, please note all deposits you make through the Novo platform will be aggregated with all deposit accounts of the same ownership and/or vesting held at Middlesex Federal Savings, F.A. and Middlesex Federal Savings, F.A. brands. Additional information regarding FDIC insurance coverage is available at www.fdic.gov.
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