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hen Michael and I started building Novo in 2016, we knew the way small business owners were forced to manage their finances was broken.
That year, U.S. smartphone usage had just surpassed 80 percent and unlimited data plans were becoming much more common. Despite the ubiquity of smartphones, all of the small business owners we knew were spending hours every month going to their nearest bank branch for simple tasks like depositing checks or transferring balances. They could do pretty much everything on their phones except manage their business finances.
When we launched the Novo app in 2018, a lot of the feedback we got was that people would never manage their business finances from their phones. These more “complex” tasks had to be done from a desktop or in person. We held our conviction, and bet our company’s future on mobile-first small business banking. Today, more than 13,500 of our customers have reviewed the Novo iOS app, and it has a near perfect score.
This month, we’ve entered a new era of computing with the launch of Apple Vision Pro. I anticipate it will be years before spatial computing has the same penetration we saw with mobile devices in 2016, but I do expect many small business owners — especially those in creative and media industries — to adopt this new platform in the coming months.
That’s why Novo has launched the Novo app for the Vision Pro, allowing our small business customers to do all of their banking in spatial computing. Much like Novo was one of the first companies to build a truly mobile-first experience for small business banking, Novo is one of the first to build a robust spatial computing experience for small business banking.
Want to see it for yourself? Check out the video:
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